Are you looking for an opportunity to join a vibrant, dedicated, and supportive team as we scale a world-changing dynamic start-up and create a national brand? Pearl Certification seeks an enthusiastic, dedicated and experienced VP of Marketing to lead the charge on our channel marketing, content creation, and website development. In this position you have an excellent opportunity to help grow a young company with resources, a big vision, and lots of room for you to make an impact.
About Pearl Certification
Founded in May 2015, Pearl is a national firm that provides third-party certification of high-performing homes: homes that are healthy, comfortable, resilient, and energy efficient. Pearl’s certification drives demand for these improvements by capturing their value for resale and appraisal. Pearl will transform the residential market by certifying 10% of the U.S. housing stock by 2030 - helping lower our nation’s carbon emissions while improving the lives of millions of US homeowners.
Pearl qualifies a network of contractors that improve homes’ performance, and real estate professionals that ensure these homes are properly marketed and valued when sold. When marketed correctly, Pearl Certified homes can add 5% or more to a home’s sale price. Pearl currently serves businesses in over twenty states, and in Q4 2019 will launch a consumer facing portal of its certification platform.
Pearl is hiring a marketing guru who can pioneer and implement measurable strategies that increase revenue and grow the company’s brand. This position will be the first dedicated to marketing and will drive digital strategy and tactics for Pearl’s B2B and B2C customers. This position will work closely with Pearl’s sales team and Director of Communications, and we are hiring for a Content Manager. We outsource graphic design, marketing creative, video creation, etc. to consultants but plan to bring these positions in house in the near term as needed. The VP of Marketing will work closely with the Dir. of Communications on messaging and brand building, as well as developing a cohesive marketing plan for the company.
Candidates should have recent experience developing digital marketing plans with a strong understanding of the current online customer acquisition channels and agencies/suppliers. Must have expertise with a variety of digital channels, including Display Advertising, Affiliate, SEO/SEM, Social Media, and Mobile. Must have a keen sense of tactical execution in this space.
Candidate should also have demonstrated success in building organizational capabilities and teams through process design, organizational development, and technology, recruiting and training high-performing Marketing teams. An agile mindset is a must. Pearl’s culture is one of testing, failing, and fixing quickly to make ambitious progress in a scaling startup where innovation and speed are key. Sustained growth will come from identifying what works and developing an efficient process for replicating results; an ideal candidate will also be focused on metrics and process to reliably achieve departmental goals.
Compensation and Benefits:
Position location: preference for Denver/Boulder, CO area.
Minority candidates are strongly encouraged to apply.