Are you looking for an opportunity to join a vibrant, dedicated, and supportive team as we scale a world-changing dynamic start-up and create a national brand? Pearl Certification seeks an enthusiastic, dedicated and experienced VP of Marketing to lead the charge on our channel marketing, content creation, and website development. In this position you have an excellent opportunity to help grow a young company with resources, a big vision, and lots of room for you to make an impact.

About Pearl Certification

Founded in May 2015, Pearl is a national firm that provides third-party certification of high-performing homes: homes that are healthy, comfortable, resilient, and energy efficient. Pearl’s certification drives demand for these improvements by capturing their value for resale and appraisal. Pearl will transform the residential market by certifying 10% of the U.S. housing stock by 2030 - helping lower our nation’s carbon emissions while improving the lives of millions of US homeowners.

Pearl qualifies a network of contractors that improve homes’ performance, and real estate professionals that ensure these homes are properly marketed and valued when sold. When marketed correctly, Pearl Certified homes can add 5% or more to a home’s sale price. Pearl currently serves businesses in over twenty states, and in Q4 2019 will launch a consumer facing portal of its certification platform.

Position Background

Pearl is hiring a marketing guru who can pioneer and implement measurable strategies that increase revenue and grow the company’s brand. This position will be the first dedicated to marketing and will drive digital strategy and tactics for Pearl’s B2B and B2C customers. This position will work closely with Pearl’s sales team and Director of Communications, and we are hiring for a Content Manager. We outsource graphic design, marketing creative, video creation, etc. to consultants but plan to bring these positions in house in the near term as needed. The VP of Marketing will work closely with the Dir. of Communications on messaging and brand building, as well as developing a cohesive marketing plan for the company.

Position Duties

  • Establish a best-in-class social, digital and web presence that drives customer awareness and engagement
  • Develop channel, segment and market strategies to enable targeted marketing
  • Oversee the vision, strategy, tactics and day-to-day management of Pearl’s online marketing channels focused on driving inbound business leads and consumer signups:
    • Paid search – including brand and non-brand text ads and shopping campaigns
    • SEO
    • Affiliate marketing
    • Display – including core display and paid social media (Facebook, Pinterest, Instagram, etc.)
    • Organic Social Media
    • Consumer Insights
  • Vet and manage outside consultants who provide services to the marketing department
  • Plan and execute well-performing, well-coordinated product launches of new and existing product
  • Work cross-functionally with Product, Sales, Customer Service, and Customer Success Managers to ensure contractor, real estate and consumer marketing promotions are high quality, build brand, and exceed customer expectations
  • Create and maintain annual marketing budget
  • Generate monthly, quarterly, and annual marketing reports
  • Participate as a member of Pearl’s leadership team to provide input on strategic planning, partnership, and product development

Candidate Profile/Experience

Candidates should have recent experience developing digital marketing plans with a strong understanding of the current online customer acquisition channels and agencies/suppliers. Must have expertise with a variety of digital channels, including Display Advertising, Affiliate, SEO/SEM, Social Media, and Mobile. Must have a keen sense of tactical execution in this space.

Candidate should also have demonstrated success in building organizational capabilities and teams through process design, organizational development, and technology, recruiting and training high-performing Marketing teams. An agile mindset is a must. Pearl’s culture is one of testing, failing, and fixing quickly to make ambitious progress in a scaling startup where innovation and speed are key. Sustained growth will come from identifying what works and developing an efficient process for replicating results; an ideal candidate will also be focused on metrics and process to reliably achieve departmental goals.

  • Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
  • Metric driven with an ability to draw insight from complex marketing data
  • Deep skills in marketing campaign development, execution and leveraging data and analytics (CPC, CTR, open rate, CPL, CPA, EPC, etc.) to improve results and increase ROI
  • A proven track record of aligning the organization and leadership around the brand and marketing strategy, while building a symbiotic partnership with sales and channel partners
  • Innovative and creative thinker
  • Organizational leadership and team development - someone who leads through influence and example
  • Drive results in a prioritized manner with a balanced sense of urgency
  • Listening skills, minimal ego
  • Organized and attention-to-detail approach - strong on tactical execution
  • Highly resourceful - experienced stretching dollars and compressing timelines
  • Collaborative and works well with peers across different functions and departments within the company
  • Bachelor’s Degree required
  • 7+ years of experience in digital marketing; general management and strategy consulting experience preferred

Compensation and Benefits:

  • Market based compensation
  • Comprehensive health, vision, dental, and ancillary benefits
  • 15 days of paid time off during the calendar year, in addition to holidays
  • A fun, energetic, team-based culture and a team who is passionate about their mission to improve lives and mitigate climate change

Position location: preference for Denver/Boulder, CO area.

Minority candidates are strongly encouraged to apply.